Background:

India has committed to a net-zero target by 2070, with imminent ambitious decarbonisation targets by 2030. Simultaneously, we need to create ~90 million non-farm jobs by 2030. There is both a need and potential for climate action to generate a large number of jobs and fuel economic growth. However, to realize the full potential of the emerging green industries and value chains at pace, the supporting ecosystems around them also need to be developed. (By ecosystem here, we refer collectively to all the enabling and supporting stakeholders and systems that can impact a value chain, including but not limited to policy making, finance & investment, market linkages, technology and R&D).

We have launched a new programme, “Green Economy Accelerator” (GEA), that aims to accelerate the ecosystems around various emerging green value chains to unlock their economic, employment, and environmental potential rapidly. One of the prime ways in which GEA would enable this ecosystem acceleration is by identifying and supporting the “ecosystem catalysts” (individuals or organisations) who champion building an ecosystem. The support would include access to capital, technical assistance, mentorship, advisory, network access, etc.

One of the value chains we will be initiating this programme will be Regen-Agri-Entrepreneurship, and we are looking for an ecosystem catalyst who has already been trying to catalyse the sector in some ways and whom we can further support and add a direction to their efforts.

Scope of Work:

The SOW below details the expected scope of service for Phase 1 (Discovery Phase) of Ecosystem Acceleration for the Regen-Agri-Entrepreneurship Ecosystem.

Objective:

• Co-define a systemic design with CEEW and key stakeholders from the ecosystem - a well-functioning regen-ag entrepreneurial ecosystem in the medium and long term, with the goal of making regenerative farming a financially viable and risk-free default for Indian farmers.
• Co-identify the structural and systemic gaps that prevent regen-agri entrepreneurs to emerge, sustain and scale up consequently preventing the entire regen-agri sector from achieving its desired potential scale in India. This co-identification will be in consultation and consensus with a diverse set of stakeholders in the Regen-ag ecosystem, that are engaged in different functions for the ecosystem. This will involve identifying the role of potential levers such as markets (supply, demand), policy & regulations, finance models and identifying systemic unlocks that are required to scale Regen-Agri markets.
• Build sectoral consensus on which are the highest priority gaps to address in the immediate future (short term and long term).
• Form and co-lead working groups/collective which will collaborate and co-create systemic unlock pathways (viable action plans)  with other stakeholders in the ecosystem to address these prioritised gaps;
• Secure support of key partners, including financiers, investors and funders, for actioning these unlocks during Phase 2 of the effort.

Key Activities

• Identify a list of key stakeholders of the ecosystem identified basis (their influence, vantage point, importance, etc)  who should be engaged with and consulted with in this engagement through various touch points. Iterate this list based on CEEW team’s feedback.
• Collectively map/detail out the key challenges and sectoral bottlenecks existing in the ecosystem (who all are affected, why, how, intensity, its effect etc) in consultation with the above list of stakeholders and CEEW.
• Conduct stakeholder discussions (minimum of 3 days deep dive retreats, 12 in person meetups and 25 1:1 interviews)  to dive deep into systemic bottleneck analysis, leverage points identification and unlocking. Build consensus on the key solvable ones at the end of each consultation. Discuss the learnings from each of these consultations with the CEEW team.
• Develop a detailed action plan/donor proposal of possible systemic pathways and unlocks that could solve for the prioritized sectoral bottlenecks (who, what, why, how, when). These action plans should identify detailed funding requirements, speak to a funder and have a fundraising plan built in. CEEW to vet these action plans internally and with external experts.
• Secure stakeholder support, who would engage and work together to bring to life the above unlocks.
• Form working groups/collectives to action out the above action plans, initiate the action and start testing their feasibility, viability, uptake etc. CEEW and Service provider to play joint role in convening these working groups.

Submission: We are seeking proposals from interested catalysts by EOB on 03/03/2026 as follows at the email address: greeneconomy@ceew.in

• Technical proposal – (of maximum ten pages) Methodology for the key outputs planned, delivery plan, timelines and estimated cost towards it.
• Company profile - Brief of the company, CVs, past experiences and projects

Important to note that this role and TOR is not to seek for competing proposals but to seek that one entity whom the sector feels can best represent the sector and form collaborations within.